Keep in mind that most prople in the borg view the religion as an insurance policy
This is true. But I think it goes much farther than this. It lets them live in a dream world where "the brothers will take care of us." You do not need to worry about getting an education, or having insurance, because "the brothers will take care of you."
We are the Borganisation. You will adapt to service our needs. We will add your distinctiveness to our own. We are the ONLY ones with the truth, so resistance is futile.
Yup the Society to your average JW is nothing but a giant "Orgasmic Orb" (Remember the movie Sleeper?)