Good discussion.
I'm amazed at the time and effort the WBTS has put forth in their pixar-like videos for kids. As has been mentioned, as cute and fluffy as they are, the message is divisive, scary and mean. If kids watch any secular programs, the message is tolerance and love which I think is the message we are instinctively attracted to. The WBTS is a master at doublespeak and mixed messages and I think kids will feel it just like we all did. I haven't met one born-in exJW that got behind the destruction depicted by all those scary pictures we were raised with. Kids, bicycles, dogs falling down crevices at god's great war...scary ladies sitting on scarlet red dragons...it didn't seem "right."
If they wanted to retention, HQ would have to care more about the flock than the corporation. They never have and they never will.