A bunch of copy-and-paste kiss-asses managed to get into the governing body and have no good ideas. The lawyers and accountants run the shots and then the kiss-asses discover video. They relish the idea of the good old days where Russell, Rutherford, and Fred Franz were the hot shit. These guys will tweak whatever doctrines the lawyers and accountants don't stop them from tweaking.
And they have no clue why recruiting is not working at all. So they get another idea- talk about the mistakes of the past. They probably were turning to "apostate" web pages to see what "we" were saying and decided to start pumping out replies. But their replies are the same-old-story, that it's members' faults. They hope that there's enough younger blood or cognitive dissonance among members listening to say "Yeah, those members back then. It's their fault. Not mine."