In the mid 90s I ran a bus tour to Brooklyn Bethel, Stanley Theater, WT Farms, quick peek at Paterson, then quick stop at Niagra Falls, Canada, finally Toronto Bethel.
I remember, pre internet I used the recommended WT Tour hotel list. I got 1 free room night for every 15 room nights booked, plus a free room for the bus driver. Seems common to offer this to tour operators.
I used a couple free rooms for my mom and I, plus another friend who worked to organize it. My trip was free. I only charged $200 per person for the trip, hotel and bus (4 to a room), $300 pp for 2 to a room. Breakfast included. Everything else on you.
I spread some savings from the freebies to lower the cost so some who couldn't normally afford it could. I didn't lose money.
I do realize now how little we got to see in Niagra Falls on the tour compared to last year when our family went for 3 days. So glad I'm out of the cult, but I do have some good memories of the tour.
Snakes