After reading a lot of WT literature is is possible to deconstruct how it is produced.
The GB figures out some concern they want addressed, so they have the writers produce an article that molds the thoughts of believers to conform to what the GB and other PTB want.
In the second phase of writing, references to scripture are sprinkled throughout the article to give it an air of spiritual legitimacy. Most of this is a stretch, as the scriptures rarely support the point being made.
Lawyers mark up the text with weasel words and ambiguous language. This makes it possible to later say that "we didn't say that" or "certain members, in their zeal thought that we said" while also providing cover for possible legal action against them.
An off the books messaging system is in place to ensure that members are told what is really meant by the literature while leaving as little paper trail as possible.