The keyword for what WT produces in the Writing Department ought to be "rubric". Essentially it means "standard" or "template". One can "write to a rubric", "teach to a rubric", etc. In plain English that means if you have the standards at hand, you can form your publication to fit, or if you are a teacher you can teach your students exactly what they need to know to pass the test.
Remember all those "experiences" written in the Awake!? They all sounded alike: first a paragraph or two about the person's notable adventure, next a statement like "Before I tell you how I got to this pinnacle of excitement, let me tell you what led up to this point", and then there would be a page or more of mind-numbing details about frolicking in the mountains and noticing Creation or of being raised in terrible surroundings where food was foraged from someone else's trash while lying paralyzed on a skateboard at the same time trying to get an education in a place where the only school was on the other side of a raging river...and uphill both ways! The bio section would conclude with a swift summation of the Bible Study phase and the Baptism, a lengthy list of "privileges" that person had in Jehovah's Organization, then the final portion was dedicated to a description of the blessings only Jehovah's true worshippers would receive on Paradise Earth. That's a rubric. One template; just pour in each and every story. If you've read long enough online, you will have run into statements from people who had stories published and most say the same thing, they didn't print it the way it was handed in. The Writing Dept. is where it gets fitted to the rubric. All the WT publications follow a rubric: make a general statement, pick everyone else's rubrics apart, fill the torn out places with the WT version, then close with the nearness of the blessings to be gained by "doing Jehovah's will". Oops! Almost left out a part: right after the topic is introduced be sure to dwell on how every objection is motivated by evil forces bent on keeping the reader from learning "The Truth". That's the insurance clause, it keeps a person questioning the motives of anyone who doesn't agree.
Watchtower "writes to a rubric". Jehovah's Witnesses "teach to a rubric". That's what keeps them "united". It isn't because they have the True God's exclusive blessing, it's because most people go through their whole lives never knowing that since childhood all their education has been rubric-based, all the entertainment they've ever experienced has been template-based, every magazine, every book on every subject published, is all pushed, poked, prodded, and fitted into someone else's idea of a mold before it becomes available to the general public. Teachers learn about rubrics in college, journalists have their version, doctors call it "protocols". WT isn't so much devious as they are ahead of the curve when it comes to understanding how to get their message to the people.
As most here already know, the primary qualification for a higher position in WT is obedience; not skill, not experience, but a willingness to defer to the arrangement. That, too, is a sort of rubric. Once a person internalizes the rubric they are able to carry out all sorts of duties "whole-souled as to Jehovah and not to men". At least that's what they think it is! The unknowing sit back and wonder how "God's people" can be so deceptive! Well, now you know.
AB