Hi I have done many business plans. I usually start with an industry specific template and modify it to suit my needs. I have included some links to some insurence industry ones as well as a link to a software program that is industry specific. By the way usually you need to have done some research beforehand in order to write your plan.
You should also do an outline of your plan here is a sample.
Plan Outline
- 1.0 Executive Summary
- 2.0 Company Summary
- 3.0 Services
- 4.0 Market Analysis Summary
- 5.0 Strategy and Implementation Summary
- 6.0 Management Summary
- Appendix
http://www.bplans.com/insurance_company_business_plan/executive_summary_fc.cfm
http://planmagic.com/business_plan/insurance_agency_business_plan.html
http://www.125aday.com/books/183/business-plan-insurance-agency.cfm