It really doesn't matter if one wants to find JWN or JWR or JWFacts, etc... they can find us.
The average person interested in JW's is going to type in "Jehovahs" or "Jehovah's Witness" and sites to counter the pro- side of the Watchtower are going to come up.
What the Watchtower was trying to plant in JW's heads is that when you can't remember "JW.org" (I guess it is hard to remember for some) then you can type JW in your search bar for google, bing, etc.
Pretty typical BS to play up the GB's ongoing and loving support for the "rank & file" witness.
If you don't use JW in your search bar then it could be considered apostasy and you need to go to the elders for some encouragement.
Blah! SMH.