If true, this should give you a clue as to who their target market is now. Maybe too many intelligent people have left. Perhaps it is their intent to market to the illiterate and foreigners who do not comprehend a lot of English.
Hasn't WT always used the social aspect to engage people---the "love bombing" techniques? And who feels more lost and alone than a stranger in a country where he has few friends or family---maybe none---and does not speak the language proficiently? And those within poverty levels may not even have a computer or know how to operate one.
Those very reasons are also why they are expanding their markets in third world countries that are undeveloped.
I think the simplified wording is showing you the new marketing tactics and who they are going for.