They are fudging. They emphasize what gives the best "spin" for them.
Peak to peak comparisons show a drop in western lands including USA/UK/OZ. What their percentages show is Average to Average. Last year's peaks compared with this year's shows a drop all over the west. But in the world statistics where they do show peak increase they get a paltry increase of 18,000 or so.
Memorial attendance is down and has previously been stagnant for four or five years.
The child abuse cases and the money grabbing is taking it's toll. Now add in the fall out from the RAC, the generation overlap, closing halls and booted out bethelites and for this year we have a further recipe for dropping figures.