It is better to keep your attacks to concrete doctrinal issues. Attacking an organization's culture is a distraction. It only affects those who already have left.
Hey, pick up an issue of Awake! sometime, will ya? You may have noticed a similar pattern in there against 'Christendom'. And a similar effect on those who have already left other Christian religions...so JWs and ex-JWs are probably two sides of the same coin, in terms of the obsession with stickin' it to each other. Whereas JWs who visit here to argue are on a different plane of existence altogether (which I say with no insult intended), as they straddle the two worlds to debate with ex-JWs. That's an interesting dynamic, though, and provides good opportunities for open debate on legitimate issues.
But this back-and-forth is all so pointless, really. As far as JWs are concerned, this is essentially a social issue, a situation where charity could be shown, and really, that ain't their cup o' tea. That said, I do think people could be comforted by the scriptures in a situation like this, and JWs might even help in that regard, to an extent. To the extent that any comfort is brought to those who lost children and friends in this tragedy, it would be a good thing.
To the extent that such people are recruited into a cult, though, it would be a bad thing. Just so we're clear. This sort of article shouldn't surprise anyone, and is no more cold than any of the other approaches the organization has had to external events. Dude. We're talking about people who will send kids to their deaths based on splitting hairs on the blood issue. You expect them to pour out their hearts in a compassionate display of warm, Christian love for non-JW kids? Right. "You picked the wrong house, bub!"
--sd-7