Zev, I tried Zone alarm and it was a pain in the butt!
I am on cable, so I have to have something, but so far, all I have acheived is interference with my connections and the puter slows down to a XT .... well it feels like it <G>
JanG
hey all: this is short and good i recently had a total crash on my pc.
i built the thing myself, and it used to run like a race horse.
but, unknown to me, my old anti-virus program was not updated due to my subscription running out, and my getting lazy about staying watchful.. so, i installed a new security program.
Zev, I tried Zone alarm and it was a pain in the butt!
I am on cable, so I have to have something, but so far, all I have acheived is interference with my connections and the puter slows down to a XT .... well it feels like it <G>
JanG
hey all: this is short and good i recently had a total crash on my pc.
i built the thing myself, and it used to run like a race horse.
but, unknown to me, my old anti-virus program was not updated due to my subscription running out, and my getting lazy about staying watchful.. so, i installed a new security program.
Amazing - what is the programme you were using?
I tried a firewall etc and it made it almost impossible to use my system while online?????
Would love a little guidance on this one .....
Can you write me on it?
Thanks heaps
JanG
the second step is the real target.
on the first step.
i give a little, you give a little.. a second explanation of the ditf that has been given is called, "perceptual contrast.
Ginny, I will not be around for the next few days as far as doing as you suggest. Hence, I got these up while I could.
If people don't want to read them they don't have to. You didn't have to open the message or any of the others if you felt this way.
In addition, you can always save the message ot your own disk and read it later at your pleasure.
Maybe i might get a friend of mine to post the messages in future that way and then those of you who have this opinion of me that I am yelling 'listen to me" might realise that I could care less about who gets the credit for the articles beign available, and more interested in making it available when I have time to post them.
As for putting them all up on my website.... I guess you will pay for the extra secure webspace for me
Feeling cheezed off to the max today ...... on my feet!
JanG
the second step is the real target.
on the first step.
i give a little, you give a little.. a second explanation of the ditf that has been given is called, "perceptual contrast.
Ever wondered how you were talked into buying something you didn't want?
Ever wondered how you got talked into the WTS
The best sales training is that we received at Theocratic Ministry School ..... and we didn't know it!
A stranger approaches you at the shopping mall one day and politely asks if she can have a minute of your time. You stop
and say, "Yes."
The stranger goes on to describe the importance of the local blood bank to the safety and well-being of your community.
(You nod your head in polite agreement, but you know there's a gimmick.) Then the stranger gets to the point:
"Would you be willing to be a blood bank volunteer? You'd have to give ten hours a week for the next year and solicit blood
donations from the people of our community by contacting them over the phone or face-to-face. Will you give us your time?"
You think to yourself, "Ten hours a week? For a year?! That's crazy. Volunteering is important, yes, but no one should have
to give up that kind of time!"
And so you politely tell the stranger, "No."
The stranger looks a little disappointed and says:
"Well, if you can't give your time, could you at least give a unit of blood right now? We have a station set up right down this
hall."
Now this is a more reasonable request. And even though you've never given blood before you find yourself walking down
that hallway with this stranger . . .
Something happened here.
A stranger stops a person. The stranger makes an extreme request. The person says, "No thanks." The stranger makes a
second less extreme request. The person says, "I'll do it."
Amazing as it may sound, this persuasive strategy is a reliable means of influencing people. It is also effective at getting
behavior change which can be the toughest kind of change to get. It does not work in every situation and it is very important
to know its limitations, but the sequential requests strategy is simple to implement and effective in outcome.
HOW SEQUENTIAL REQUESTS ARE DONE
From our example, you can see that this tactic has two steps. The first step is a set up. The first request is not the true target.
Rather it is used to get the receiver in the right frame of mind. The second step is the real target. It is the action the requester
really wants you to perform.
Now, if you think about it, you can do this Two Step dance two different ways. The first way is called the door-in-the-face
or DITF for short. The second way is called the foot-in-the-door or FITD. Both dances require two steps. Both do a set up
on the first step. Both have the real target on the second step. The difference is how step one hits the receiver.
Our example illustrated the first tactic, the door-in-the-face. Here, the first request was aimed solely at getting the receiver to
say no very quickly. The second, less extreme request then followed and is more likely to be accepted.
The other tactic, foot-in-the-door, pushes the first request in the opposite direction. Instead of starting off with an extreme
request, FITD starts with a little request that almost no one would refuse. After getting a "Yes!" response to this little request,
the receiver is hit with the second, larger request.
See if you understand the FITD. Take our blood donation example. Our real target is to get people to give a unit of blood
right now. To do the FITD, the first request has to be small and acceptable. Then, after we get affirmative action at step one,
we hit them with step two, give blood. Think of a smaller request we could make of a person that would elicit a "Yes"
response before we ask for the blood donation.
We could . . .
. . . ask the person if she would sign this petition here that offers public support for the local blood bank.
That would work. It is a small request. Takes no time to sign a petition. It is for a worthy cause; everybody supports it.
Almost everyone would sign that petition, wouldn't they?
Then as soon as the ink dries on the signature, the requester follows up with, "Well since you obviously support the blood
bank and are willing to say so on this public petition, maybe you'd like to show a little more support and give a unit of blood
right now. We have a station set up . . ."
Sequential requests are very simple to do. Here is a little diagram of their action.
First Step
Second Step
DITF
get No! (large request)
get Yes! (real request)
FITD
get Yes! (small request)
get Yes! (real request)
If you have been carefully following along, you realize that both versions of the Two Step can lead to the same target. With
the DITF we get to the target by starting out with a request that is extreme. With the FITD we get to the same target by
starting out with a request that is small.
THE EFFECTIVENESS OF THE TWO STEP
You might be wondering just how effective the Two Step is. Over the past twenty-five years many studies of the Two Step
have been completed. If you read all of them and draw conclusions, here's what we know about effectiveness.
Imagine that you make only the second request to a group of people (would you give a unit of blood right now?). Let's say
for the sake of argument that 30% of the group would volunteer right on the spot if you just ask them. The question becomes,
how many more volunteers could we have gotten if we had used a Two Step?
The research is in strong agreement that on average you would increase your volunteer rate about 10%. Thus in our running
example, a Two Step would produce a total of 40% volunteers versus the simple request. If the simple request had gotten,
say, 60% volunteers, the Two Step would have produced a 70% rate.
A ten percent improvement may not sound like much, but consider this. The requester has only to say a couple of extra
sentences to get that 10%. Merely through a careful and thoughtful consideration of how to get a "No!" or a "Yes! response
at step one can get on average 10% more impact.
But, there are some important limitations to the Two Step. Notice that it is a 10% improvement, on average. There are
certain conditions that can boost the improvement even higher or drive it considerably lower. Let's look a bit closer.
LIMITATIONS TO THE TWO STEP
There are several important limiting conditions on the impact of the Two Step. Some conditions apply only to DITF and
others apply only to FITD. First, we will examine the DITF.
Limitations on DITF. Two major limitations apply to DITF. First, the requests appear to work best if they are prosocial
rather than selfish. Second, the requests work best if there is no delay between them.
The research seems to indicate that selfish appeals do not work well with the DITF. If the receiver is asked to do something
that would provide a selfish benefit, there is limited influence. By contrast, if the request is done for more altruistic,
it's-a-good-thing-for-everybody, reasons, the tactic is more effective.
This is great news for teachers if you think about it. We want students to change their attitudes, beliefs, or behaviors about a
wide range of issues, events, objects, etc. Most of these things are prosocial in nature. We want our students to like reading
or mathematics, enjoy school and learning, trust their friends and classmates. All these revolve around prosocial themes and
therefore are amenable to a tactic like DITF.
The second limitation is somewhat obvious. There should be no delay between the two requests. If the requester waits for a
week, a day, even a few minutes, DITF will not work.
We know that on average DITF produces about a 10% improvement in influence compared to a simple request. What
happens if the above limitations are followed? If DITF is used without delay between requests on a prosocial issue, the tactic
produces a larger improvement, about 20% on average.
Limitations on the FITD. There are two major limitations on FITD. First, FITD works best with prosocial requests just like
DITF. Second, FITD works best when there are no extra incentives offered for performing the requests.
We have already discussed the importance of prosocial requests versus selfish requests in the DITF section. The Two Step
appears to work best when the receiver is not acting for selfish gain. And, as noted before, this prosocial factor is good news
for teachers. Since so many of the things we want our students to prefer or do revolve around prosocial themes.
The second limitation on FITD concerns incentives. If the receiver is offered an incentive for performing any request (the first
or the second), then FITD will not work. Thus, when people are promised rewards (money, gifts, or anything that is valuable
to them), they will not be influenced.
This makes common sense. We already know that the Two Step works with prosocial requests. When people are offered
gifts or money to "help" others, the reason is transparent. They are doing it solely for the reward.
You will recall that on average the FITD produces about a 10% improvement in influence over the simple request rate. Now
we know that there are two limiting factors on the FITD. What happens to the success rate if these factors are kept in mind?
If there is a request on a prosocial topic for which the receiver has no incentive to perform, the influence rate will improve to
about 20%.
WHY DOES THE TWO STEP WORK?
Surprisingly there is not widespread agreement on why either the DITF or the FITD work. Some explanations have received
partial support. But at present much more theoretical work needs to be done. Here is the best current thinking.
DITF Explanation. The strongest explanation of DITF is called, "reciprocal concessions." It simply means this: I give a little,
you give a little. As the requester, I make an "offer." As the receiver, you counter and say, "No!" I come back with another
offer, this time a smaller one. I have made a concession, right? I am no longer asking for that big thing, but rather this little
thing. In the rules of polite society, you should respond with a concession of your own. In this case you should accept my
lower offer. I give a little, you give a little.
A second explanation of the DITF that has been given is called, "perceptual contrast." Unfortunately, tests of this theory have
failed. Perceptual contrast holds that the first request defines a standard of comparison. When the second request comes
along, it seems much smaller compared to the first one. For example, imagine if you had to judge the "heaviness" of a 20
pound weight. If you first lifted a 50 pound weight, then the 20 pound weight, those 20 pounds wouldn't feel so heavy, right?
There is an intuitive appeal to the perceptual contrast explanation, but the data strongly disconfirm it.
Clearly more theoretical work needs to be done with DITF. We know that it works, but we are not sure why. The reciprocal
concessions explanation has good appeal. It demonstrates that the receiver is not a helpless pawn, but rather is part of a
communication interaction commonly called negotiation. The DITF, however, is a negotiation that strongly favors the
requester.
FITD Explanation. The preferred explanation of FITD is self perception theory. Since this theory is covered in detail in
another chapter, we will just review it here. This theory says that we learn about our internal states (attitudes, beliefs,
preferences, etc.) by observing our own behavior. If we observe ourselves doing some thing (signing a petition in support of
the local blood bank), then we reason that we must like the thing. Do you see the application of this to FITD? Think about it.
With FITD the first step is to get a "Yes!" response to a small request. According to self perception theory, what happens
here? Right, the person observes his behavior. "Ahhh, here I am signing this petition. If I'm doing this, it must mean that I have
a favorable opinion about it."
Now, the second step comes along, right in line with the first one, and what happens? The person knows he should accept
the second request because he is "that" kind of person. He has already seen himself do other behaviors in support of it. He
obviously supports that kind of thing, he is that kind of person. And he complies with the second request.
Another interesting explanation comes out of consistency theory. Again, this theory is covered in another chapter, so we only
need a review. The basic principle of this theory is that people need to maintain psychological consistency in their thoughts,
actions, and feelings. Inconsistency is painful and causes us to restore a sense of balance.
FITD fits in nicely with consistency theory. Step one gets the receivers to take a stand. "Yes! I'll sign that petition." Step two
comes along and literally forces them to maintain consistency. "Well, sir, since you've signed this petition in support of the
local blood bank, I'm sure you the kind of person who also wants to give blood and since we have station set up just down
the hallway . . ." The receiver is in a difficult psychological position. To say, "No!" to the second request would demonstrate
an obvious inconsistency. The pressure to maintain consistency, therefore, leads to compliance.
At present there is no reason to prefer self perception theory over consistency theory or vice versa. It is an interesting area of
research and one that will occupy the time and effort of persuasion scientists.
DOING THE INSTRUCTIONAL TWO STEP
Application of the Two Step is simple and straightforward, but it does require careful advance planning. You must clearly
define your target request, then figure out how to get either the desired "No!" or "Yes!" response to the first request. If you
do not plan correctly, you will be doing the Two Step by yourself.
Using DITF. A classic example of the DITF concerns assignments and deadlines. A teacher announces several weeks in
advance that a major test will be given on October 5. The teacher, however, deliberately schedules more work during the
time before the test than can be reasonably completed. Thus, just a few days before the major test, it is obvious to every
student that they are going to have a killer work load in the next few days to be ready for the test. So what happens?
The kids complain. It's too much work. We can't do all this. There's not enough time. IT'S NOT FAIR!!!
In essence they are saying, "No!" to the first request. So what happens next?
The teacher makes a concession.
"Okay, if I give you an extra week will you study and work hard and do well on the test?"
According to the reciprocal concessions explanation, we know what should happen. You made a concession, now the
students should make a concession.
Here's another example: "I need volunteers to come to class every Saturday morning for a month to help me set up bulletin
boards. Who'll volunteer to help?"
Stunned silence greets the teacher. Faces look down on the floor, avoiding eye contact with the teacher.
"Okay, then, if you can't help me every Saturday for a month, how many of you will volunteer to stay after school for thirty
minutes once this semester to help out?"
Using FITD. Parental involvement in student learning is critical. The more support and effort parents give to their child's
education, the higher the achievement for the child. Some parents, however, need to show a little more support than they do.
It may not be reasonable to hit parents with a long list of activities they should be doing for their kid and expect them to
follow all the items on the list. You need to bring them along slowly, one step at a time.
Get your foot in the door with a phone call.
"Hi, Mrs. Jones? This is Mrs. Watson, your son's teacher. Oh, no, he's not in trouble. I just need a little help from you. We
send some work home with all the students every Tuesday and Thursday and I'm asking my parents if they would just put a
little checkmark on the homework to show that the children are doing these projects at home. On Tuesday and Thursday,
your Jimmy will bring home an assignment and all you or Mr. Jones need to do is just put your initials on the front or some
other little mark. It would really help us a lot. Will you do this?"
Assuming you get the, "Yes!" response (and if you don't you have definitely learned a lot about the Joneses), you have your
foot in the door. What do you do next?
That's right. The next time you see or speak with the Joneses, you remind them about their helpfulness, then bump them up to
the next level.
". . . and thank-you for doing those little checkmarks. I know it seems minor, but it does help. Tell me, when you look over
the homework before you initial it, have you noticed if Jimmy seems to do better on some projects than others? I mean does
he seem to need some help with spelling or sounding things out? He does? Well, of course, you could help him a little bit if
you think he needs it . . ."
The FITD can be a continuing chain that links a series of desired behaviors together. You start with actions that almost
anyone will do, then build on them. Make sure they appear consistent with each other. Make sure the receivers "see"
themselves performing the action.
A HEALTH TWOSTEP
One of my former master's students did a very interesting application of FITD in a health setting. Danielle wanted to influence
more women to schedule breast cancer screening tests (mammograms). And she wanted to do this in an applied setting. So
she got the cooperation of the Mon County Public Health Department and did her experiment during a health fair held at the
Morgantown Mall.
The Public Health Department had a booth at the fair where they gave free vision tests to anyone who wanted one. While
women were standing in line, some were randomly selected and then approached by Danielle who did a FITD tactic. She
would asked selected women, "Would you be interested in learning more about the breast self-exam procedure?" As she
said this, she held out a "shower head" card that displayed series of pen and ink drawings showing how a woman should do a
self-exam. Every woman took the card, stuck it in her purse, then continued in line. Women in the control group were not
approached. After the vision test all women (FITD and control) were told about the services offered by the Public Health
clinic and were asked the key question: "Would you like to schedule a mammogram right now?"
In the control group approximately 25% of the women agreed to the request and scheduled an exam. Among the FITD
women 41% agreed. Interestingly enough, this effect size difference is just about what meta-analytic research predicts it
should be.
So to significantly increase this important health action, all Danielle had to do was ask one little question and get women to
take a free brochure. A very small price to pay for the extra benefits the two step provides.
CONCLUSION
Doing the Two Step requires advance planning. You must know where you are headed (the second request, the real target).
You must know how you will get there (start high or start low?) It is also clear that you consider the limiting factors. Your
target request must have some prosocial connection; selfish appeals will not benefit from the Two Step. If you are using
DITF, there can be no delay between requests. If you are using FITD, there can be no incentives for performance. If you
implement the Two Step properly, however, you know you can improve your effectiveness by 20%.
REFERENCES AND RECOMMENDED READINGS
Cantril, J., & Seibold, D. (1986). The perceptual contrast explanation of sequential request strategy effectiveness. Human
Communication Research, 13, 253-267.
Cialdini, R., Vincent, J., Lewis, S., Catalan, J., Wheeler, D., & Darby, B. (1975). Reciprocal concessions procedure for
inducing compliance: The door-in-the-face technique. Journal of Personality and Social Psychology, 31, 206-215.
Dillard, J. (1990). Self-inference and the foot-in-the-door technique: Quantity of behavior and attitudinal mediation. Human
Communication Research, 16, 422-447.
Dillard, J. (1991). The current status of research on sequential-request compliance techniques. Personality and Social
Psychology Bulletin, 17, 282-288.
Dillard, J., Hunter, J., & Burgoon, M. (1984). Sequential request persuasive strategies: Meta-analysis of foot-in-the-door
and door-in-the-face. Human Communication Research, 10, 461-488.
Dolin, D., & Booth-Butterfield, S. (1994). Foot-in-the-door and cancer prevention. Health Communication, 7, 55-66.
Freedman, J., & Fraser, S. (1966). Compliance without pressure: The foot-in-the-door technique. Journal of Personality and
Social Psychology, 4, 195-202.
JanG
emotional abuse is the systematic diminishment of another.
it may be intentional or subconscious (or both), but it is always a. course of conduct, not a single event.
it is designed to reduce a child's self-concept to the point where the victim considers.
Emotional abuse is the systematic diminishment of another. It may be intentional or subconscious (or both), but it is always a
course of conduct, not a single event. It is designed to reduce a child's self-concept to the point where the victim considers
himself unworthy--unworthy of respect, unworthy of friendship, unworthy of the natural birthright of all children: love and
protection.
Emotional abuse can be as deliberate as a gunshot: "You're fat. You're stupid. You're ugly."
Emotional abuse can be as random as the fallout from a nuclear explosion. In matrimonial battles, for example, the children all
too often become the battlefield. I remember a young boy, barely into his teens, absently rubbing the fresh scars on his wrists.
"It was the only way to make them all happy," he said. His mother and father were locked in a bitter divorce battle, and each
was demanding total loyalty and commitment from the child.
Emotional abuse can be active. Vicious belittling: "You'll never be the success your brother was." Deliberate humiliation:
"You're so stupid, I'm ashamed you're my son."
It can also be passive, the emotional equivalent of child neglect--a sin of omission, true, but one no less destructive.
And it may be a combination of the two, which increases the negative effects geometrically.
Emotional abuse can be verbal or behavioral, active or passive, frequent or occasional. Regardless, it is often as painful as
physical assault. And, with rare exceptions, the pain lasts much longer. A parent's love is so important to a child that
withholding it can cause a "failure to thrive" condition similar to that of children who have been denied adequate nutrition.
Even the natural solace of siblings is denied to those victims of emotional abuse who have been designated as the family's
"target child." The other children are quick to imitate their parents. Instead of learning the qualities every child will need as an
adult--empathy, nurturing and protectiveness--they learn the viciousness of a pecking order. And so the cycle continues.
But whether as a deliberate target or an innocent bystander, the emotionally abused child inevitably struggles to "explain" the
conduct of his abusers--and ends up struggling for survival in a quicksand of self-blame.
Emotional abuse is both the most pervasive and the least understood form of child maltreatment. Its victims are often
dismissed simply because their wounds are not visible. In an era in which fresh disclosures of unspeakable child abuse are
everyday fare, the pain and torment of those who experienced "only" emotional abuse is often trivialized. We understand and
accept that victims of physical or sexual abuse need both time and specialized treatment to heal. But when it comes to
emotional abuse, we are more likely to believe the victims will "just get over it" when they become adults.
That assumption is dangerously wrong. Emotional abuse scars the heart and damages the soul. Like cancer, it does its most
deadly work internally. And, like cancer, it can metastasize if untreated.
When it comes to damage, there is no real difference between physical, sexual and emotional abuse. All that distinguishes one
from the other is the abuser's choice of weapons. I remember a woman, a grandmother whose abusers had long since died,
telling me that time had not conquered her pain. "It wasn't just the incest," she said quietly. "It was that he didn't love me. If he loved me, he couldn't have done that to me."
But emotional abuse is unique because it is designed to make the victim feel guilty. Emotional abuse is repetitive and
eventually cumulative behavior--very easy to imitate--and some victims later perpetuate the cycle with their own children.
Although most victims courageously reject that response, their lives often are marked by a deep, pervasive sadness, a
severely damaged self- concept and an inability to truly engage and bond with others.
Emotionally abused children grow up with significantly altered perceptions, so that they "see" behaviors--their own and
others'--through a filter of distortion. Many emotionally abused children engage in a lifelong drive for the approval (which they
translate as "love") of others. So eager are they for love--and so convinced that they don't deserve it--that they are prime
candidates for abuse within intimate relationships.
The emotionally abused child can be heard inside every battered woman who insists: "It was my fault, really. I just seem to
provoke him somehow."
And the almost-inevitable failure of adult relationships reinforces that sense of unworthiness, compounding the felony,
reverberating throughout the victim's life.
Emotional abuse conditions the child to expect abuse in later life. Emotional abuse is a time bomb, but its effects are rarely
visible, because the emotionally abused tend to implode, turning the anger against themselves. And when someone is
outwardly successful in most areas of life, who looks within to see the hidden wounds?
Members of a therapy group may range widely in age, social class, ethnicity and occupation, but all display some form of
self-destructive conduct: obesity, drug addiction, anorexia, bulimia, alcoholism, domestic violence, child abuse, attempted
suicide, self-mutilation, depression and fits of rage. What brought them into treatment was their symptoms. But until they
address the one thing they have in common--a childhood of emotional abuse---true recovery is impossible.
One of the goals of any child-protective effort is to "break the cycle" of abuse. We should not delude ourselves that we are
winning this battle simply because so few victims of emotional abuse become abusers themselves. Some emotionally abused
children are programmed to fail so effectively that a part of their own personality "self-parents" by belittling and humiliating
themselves.
The pain does not stop with adulthood. Indeed, for some, it worsens. I remember a young woman, an accomplished
professional, charming and friendly, well-liked by all who knew her. She told me she would never have children. "I'd always
be afraid I would act like THEM," she said.
Unlike other forms of child abuse, emotional abuse is rarely denied by those who practice it. In fact, many actively defend
their psychological brutality, asserting that a childhood of emotional abuse helped their children to "toughen up." It is not
enough for us to renounce the perverted notion that beating children produces good citizens--we must also renounce the lie
that emotional abuse is good for children because it prepares them for a hard life in a tough world. I've met some individuals
who were prepared for a hard life that way--I met them while they were DOING life.
The primary weapon of emotional abusers is the deliberate infliction of guilt. They use guilt the same way a loan shark uses
money: They don't want the "debt" paid off, because they live quite happily on the "interest."
Because emotional abuse comes in so many forms (and so many disguises), recognition is the key to effective response. For
example, when allegations of child sexual abuse surface, it is a particularly hideous form of emotional abuse to pressure the
victim to recant, saying he or she is "hurting the family" by telling the truth. And precisely the same holds true when a child is
pressured to sustain a lie by a "loving" parent.
Emotional abuse requires no physical conduct whatsoever. In one extraordinary case, a jury in Florida recognized the lethal
potential of emotional abuse by finding a mother guilty of child abuse in connection with the suicide of her 17-year-old
daughter, whom she had forced to work as a nude dancer (and had lived off her earnings).
Another rarely understood form of emotional abuse makes victims responsible for their own abuse by demanding that they
"understand" the perpetrator. Telling a 12-year-old girl that she was an "enabler" of her own incest is emotional abuse at its
most repulsive.
A particularly pernicious myth is that "healing requires forgiveness" of the abuser. For the victim of emotional abuse, the most
viable form of help is SELF-help--and a victim handicapped by the need to "forgive" the abuser is a handicapped helper
indeed. The most damaging mistake an emotional-abuse victim can make is to invest in the "rehabilitation" of the abuser. Too
often this becomes still another wish that didn't come true--and emotionally abused children will conclude that they deserve
no better result.
The costs of emotional abuse cannot be measured by visible scars, but each victim loses some percentage of capacity. And
that capacity remains lost so long as the victim is stuck in the cycle of "understanding" and "forgiveness." The abuser has no
"right" to forgiveness--such blessings can only be earned. And although the damage was done with words, true forgiveness
can only be earned with deeds.
For those with an idealized notion of "family," the task of refusing to accept the blame for their own victimization is even more
difficult. For such searchers, the key to freedom is always truth--the real truth, not the distorted, self-serving version served
up by the abuser.
Emotional abuse threatens to become a national illness. The popularity of nasty, mean-spirited, personal-attack cruelty that
passes for "entertainment" is but one example. If society is in the midst of moral and spiritual erosion, a "family" bedrocked on
the emotional abuse of its children will not hold the line. And the tide shows no immediate signs of turning.
Effective treatment of emotional abusers depends on the motivation for the original conduct, insight into the roots of such
conduct and the genuine desire to alter that conduct. For some abusers, seeing what they are doing to their child--or, better
yet, FEELING what they forced their child to feel--is enough to make them halt. Other abusers need help with strategies to
deal with their own stress so that it doesn't overload onto their children.
But for some emotional abusers, rehabilitation is not possible. For such people, manipulation is a way of life. They coldly and
deliberately set up a "family" system in which the child can never manage to "earn" the parent's love. In such situations, any
emphasis on "healing the whole family" is doomed to failure.
If you are a victim of emotional abuse, there can be no self-help until you learn to SELF-REFERENCE. That means
developing your own standards, deciding for yourself what "goodness" really is. Adopting the abuser's calculated
labels--"You're crazy. You're ungrateful. It didn't happen the way you say"--only continues the cycle.
Adult survivors of emotional child abuse have only two life-choices: learn to self-reference or remain a victim. When your
self-concept has been shredded, when you have been deeply injured and made to feel the injury was all your fault, when you
look for approval to those who can not or will not provide it--you play the role assigned to you by your abusers.
It's time to stop playing that role, time to write your own script. Victims of emotional abuse carry the cure in their own hearts
and souls. Salvation means learning self-respect, earning the respect of others and making that respect the absolutely
irreducible minimum requirement for all intimate relationships. For the emotionally abused child, healing does come down to
"forgiveness"--forgiving yourself.
How you forgive yourself is as individual as you are. But knowing you deserve to be loved and respected and empowering
yourself with a commitment to try is half the battle. Much more.
And it is never too soon--or too late--to start.
JanG
symptoms of unhealthy authority and dependance based relationships.
to feel .
i feel like x therefore i am x. .
Symptoms Of Unhealthy Authority and Dependance Based Relationships
Based on an adaptation of work from Alice Miller's For Your Own Good
Authority figures (AF) can be parents, partners, teachers, principals, supervisors, religious figureheads, cult leaders, etc.
Dependents can be children, partners, students, employees, religious followers, etc. What matters is that there is a power
imbalance and a dependence of some sort, whether physical, financial, "spiritual," psychological or emotional.
1. AF's are the masters of dependents.
2. AF's alone decide what is right and wrong.
3. Dependents are held responsible for the AF's feelings (anger, disappointment, embarrassment, humiliation, happiness and
unhappiness)
4. The AF is only responsible and accountable for good things that happen, never the bad ones. Thus the AF' appears to
always be in the right and when things go wrong, the dependent is always blamed and feels responsible and guilty.
5. The AF tries to exercise total control of the dependent by controlling his thoughts, feelings and behavior. Whenever this
control is not absolute, the AF' feels threatened.
6. The dependent's individuality is minimized as much as possible by the AF.
7. The AF creates an intricate system of punishments and rewards which rob the dependent of any sense of inner direction
and esteem.
8. The following freedoms listed by Virginia Satire are denied to the dependent as much as possible:
The freedom to perceive
To think and interpret
To feel
To want, need, and chose
9. The AF never admits mistakes; never apologizes.
10. All of the above take place in a way which does not expose the AF's true motives and none of this is openly talked
about. No "back talk" is allowed
Some of the Consequences
Mistakes are concealed
People are under constant stress
Needs are frustrated, denied
Fear dominates
Power is based on fear, not respect
Information is withheld and distorted
Information flow is primarily from top down
Behavior is forced; does not come naturally
Behavior is not consistent with true feelings, which adds to the stress
Conflicts and problems are blamed on the dependent's "poor attitudes" and "character flaws."
All of this tears the dependent person apart, causing self-alienation and even self-loathing. The dependent person loses faith in his/her own mind and feelings with devastating self-esteem consequences. Depression, rage, mood swings, co-dependency
and self-destruction are typical outcomes.
Deciding who to spend time with
The inspiration for this list came from a woman who described in detail a man she married. Soon after, he disappeared-- with
a lot of her money. She later found out he was an alcoholic, had lied to her extensively, etc. See also signs of low-eq
Note how much the person:
labels
uses sarcasm
interrupts you
invalidates you
changes the subject to himself or herself
talks about other people, other relationships, former partners
blames other people vs. accepts responsibility
uses flattery, BS, guilt, "shoulds";
boasts; engagse in name-dropping
How evasive is this person; how many secrets does s/he have; how many subjects are off limits?
How often do they say something like "I don't want to get into that, " or "Let's not go there" (refering to a sensitive subject)?
How often does this person ask too many questions, as if gathering information, without giving you corresponding answers?
How often are they inconsistent?
How do they spend their time and money?
How much do they spend on distractions and mood band-aids like TV, movies, fiction books, cigarettes, aclcohol, etc.?
How much do they spend on external appearance management, like cosmetics, make-up, hair products, clothes, jewelry?
How much do they still concern themself with their parents's and siblings' approval?
How much work do they do on improving themselves?
How open minded are they?
How defensive, rigid?
What kind of problem-solving methods do they use?
What kind of coping skills?
What do they say when you ask them why they believe they are lovable?
How often are you saying "I'm sorry", feeling guilty, asking what's wrong; trying to read his/her mind; wondering what you did
wrong?
How much do you feel dependent on him/her; how much do you believe you can't leave the relationship
People and Cars- Warning Signs
In my experience, a person's driving and how they relate to cars is a good indicator of his (or her) true personality. Below are
some warning signs of an unhappy person with a lot of unmet emotional needs. I know this because I have done most of them
myself!
Someone who:
Labels people; calls other drivers idiots, morons, etc.
Criticizes other drivers
Swears
Thinks he is a better driver than others
Doesn't look ahead to see if the light is red before speeding up to pass someone
Tailgates
Weaves in and out of traffic
Gets so close to the back of a truck that you can read the expiration on the license plate, even at high speeds
Indicates his car is more important than your feelings
Will hurt you physically or psychologically if you hurt his car
Spends more time talking about the traffic and how others drive than talking to you
Spends more time working on his car than on himself
Drinks, smokes and throws the bottles & wrappers out the window
Courts danger
Seems not to value either your or his life
Tries to teach other people a lesson as he drives, especially if they anger him
Gets out of his car & shouts at other drivers (or worse)
Needs to be first
Points out all your driving flaws
Honks at anything he doesn't like
Shows off while driving
Gets angry at himself if he gets lost or misses a turn
Leaves late, then drives dangerously fast
Speeds up at yellow lights
Uses the car to scare you
Uses the car to communicate indirectly with you or others
Slams on the brakes in anger
Slams car doors
Hits or kicks the car in anger
Says he "hates" a lot of things while driving
Deliberately refuses to let people in front of him
Cognitive Distortions
This section is largely from taken a book called "Feeling Good," which is based on cognitive therapy by David Burns. I first read his book in 1994. Since then I decided he took the concept of cognitive therapy too far. By this I mean he undervalues feelings and encourages us to think all negative feelings away without getting the value from them which I believe they contain. Some people I have known who were ardent students of cognitive therapy are overly detached in their treatment of negative feelings, and they strike me as robotic, inhuman, invalidating and lacking of compassion.
Emotions have the ability to distort our vision of reality. Hence the following common expressions:
He sees the world through rose colored glasses.
He was blinded by his rage.
She always expects the worst.
At such times we are making what have been called þcognitive distortionsþ since our thoughts, or our cognitions, are being
clouded by our feelings. When this happens we are thrown off balance from reality. Consider these examples:
Emotional reasoning. This is when we allow our emotions to lead us to faulty conclusions. An example of this
is someone who believes that because he feels like a failure, he is a failure.
Emotional imprisonment. This is where we become a prisoner to our feelings. We feel trapped or we feel
locked into a certain course of action, even when our better judgment and all the evidence is against it.
Mental coloring or filtering. We may either see everything in an overly positive or overly negative light. We
may for example, see any sign of trouble as "a disaster." Or we might allow our emotions to trick us into
converting a positive into a negative. An example of this would be someone who feels so bad about herself that
she thinks people who compliment her are lying out of pity.
Over-generalization. This is where we mistakenly think that because something happened before, it "always"
happens. This is similar to black and white thinking. High EQ people refrain from making themselves feel worse
by their distorted "self-talk." Some examples of over generalizing negative self-talk are:
I always screw up.
I am always forgetting things. .
I always get lost. .
I will never be happy.
My partner is always late.
Awareness of these common distortions may help remind us to try to remain realistic, to try to see in a more positive or at
least neutral perspective, as opposed to seeing things based on largely negative perceptions, which often are actually
distortions resulting from many years of negative social influences influences in our families or society.
"Man is not troubled by events, but what man tells himself about those events." (Aristotle or someone)
Cognitive distortions list from Feeling Good, by David Burns
Ten Common Cognitive Distortions:
1. All or nothing thinking. Black or white.
2. Overgeneralization. Always/never...
3. Mental Filter. Dwell on negative aspect. Filters out the positive
4. Disqualify the positive. Changing + into -
5. Jump to conclusions: a)mind reading b)fortune telling
6. Magnification/minimization (Catastrophizing)
7. Emotional reasoning. I feel like x therefore I am x.
8. Should statements.
9. Labeling.
10. Personalization.
JanG
Definition
Abuse is defined in the dictionary as "an evil or corrupt practice; deceit, betrayal, molestation, violation" and comes in many
forms, eg sexual abuse, physical abuse, child abuse, abuse of power, bullying, harassment, stalking, rape, torture, etc. All
abuse is violent, be it physical, emotional, psychological, or a combination. I define < seven types of abuse below. The
common denominator of all abuse is the collection of behaviours called bullying
Anxiety
The abuser is an individual who lives in a state of unusually high anxiety and who has not learnt to deal with that anxiety in the way normal people have. The abuser is insecure, immature, and inadequate, especially in the areas of interpersonal and
behavioural skills. If the abuse is of a sexual nature, the abuser is usually sexually inadequate.
The high anxiety seems to be the result of an inability to relate to other people combined with the fear of exposure of that
person's inadequacy, immaturity and insecurity. This leads the abuser to want to control and dominate others, having never
learnt how to interact with others in normal ways. Often, the abuser is psychopathic (physically violent) or sociopathic
(psychologically violent) and despite being fearful of exposure, doesn't show the normal activation of the fight or flight
mechanism.
Upbringing
Abusers are usually brought up in a dysfunctional family. The more abusive the adult, the more dysfunctional the family.
Often, the father, if present, is violent and abusive. Perhaps the mother is co-dependent, a successful survival strategy when
living with a violent partner; however, co-dependency also perpetuates the violence as it avoids dealing with the issue.
Usually one or both parents are sociopathic or psychopathic. Occasionally, the child is over-protected, usually by the mother,
and thus never allowed to develop as an individual human being. Sometimes, the child is ignored in favour of a sibling.
Before blaming the parents, the reason parents are dysfunctional is because they were brought up in dysfunctional families.
The more dysfunctional the parent, the more dysfunctional were their parents ... and so on. Most people are never taught
parenting skills. The sole teachers of parenting skills are thus ... our parents. It's not that we actively teach our kids to parent - kids learn by example. We grow up and repeat what they did to us. If all you have ever known is abuse, that is the only way you know how to behave. Human beings do not automatically know what is right and what is wrong; we have to learn it.
The child lives in a dysfunctional environment where abuse, violence or neglect are the norm; as the subject of abuse, the
child cannot predict the behaviour of the responsible adults, and therefore has no control. The child learns, usually from an
early age, that using bullying behaviours brings relief from anxiety. With so few people able to recognise bullying for what it is,
and with strategies of denial, distraction and feigning victimhood perfected by about the age of five, the child has found a
successful strategy for reducing anxiety, and thus surviving. Controlling other children through violent behaviour means brings
a sense of power (control) to the child; he can't predict or control his parents but he can control other (smaller or less
physically strong) children. His targets also become useful objects onto which he can freely displace his own aggression.
Abuse
I identify seven types of abuse:
1. Physical abuse, including assault and any deliberate act resulting in physical injuries, including beatings in the
guise of corporal punishment but which are delivered with fists or to the child's head. The work of Lewis and
Pincus in the States is relevant here - in many violent criminals, especially serial killers, they've found evidence of
brain damage during childhood from parental beatings and accidents which have resulted in a smaller than
normal cortex, with consequent lack of ability to control violent tendencies.
2. Sexual abuse, including incest, rape, buggery or any paedophile activity for the gratification of the abuser.
The abuser usually has a sexually dysfunctional or unsatisfying relationship with their partner; sexual relations
may be violent or inadequate or non-existent, and the child becomes a convenient substitute.
3. Tactile abuse, where there is little or no physical contact between parent(s) and the young child, and any
contact tends to be violent, punitive, unjust and inappropriate. Physical contact seems to be especially important
in the first five or six years. Some children enjoy a cuddle into their teens. Sadly, with abuse coming into the
open, many parents (especially fathers) now fear that physical contact with children may be regarded and
misconstrued as abuse (Note: with malicious accusation, it is invariably the accuser who is guilty of the abuse -
see projection on the serial bully page). For further information on the importance of touch, see the work of the
Touch Research Institute.
4. Existence abuse where the existence and rights of the child are ignored
neglect of needs:
physical (food, clothing, shelter)
intellectual (education)
psychological (self-development, self-confidence, self-esteem, maturity)
behavioural (company, friendship, interpersonal and communication skills, relationships)
ignoring the child's existence
rejection as an only child
ignoring one child and loving all others (rejection)
ignoring the child as a separate human being and using the child as an extension of one's own existence
(as in MSBP, Munchausen Syndrome By Proxy - almost killing the child then rescuing them in a dramatic
attention-seeking manner by arriving at hospital casualty at the last minute, then revelling in the adulation
of the concerned mother who nearly lost her child)
abandonment
5. Religious abuse or cult abuse
The child is forced to accept the narrow, exclusive religious views of the parent or guardian to the
exclusion of any other belief or possibility of any belief
Any behaviour by the child not in line with the parents' rigid religious zeal is met with punishment and
abuse
The child is starved of development in interpersonal skills and relationships in the name of religion
The child is subjected to strange, unnatural and often perverse beliefs on sexual matters and sexual
development in line with the religious belief
The child is discouraged or prevented from associating with any person not sharing the religious belief of
the parent or guardian
6. Emotional abuse, including
refusal or unwillingness or inability to express love
deliberate withholding of love
conditional love (eg "I don't love you when you behave like that")
loving one child to the exclusion of all others
cocooning and smothering, denying the child the opportunity to develop as a separate individual
being forced into any conflict between parents
being used as a pawn by warring parents
being forced into a caring or caretaker role at an inappropriate age
witnessing alcohol or substance abuse, especially on a regular basis, perhaps being forced to participate
witnessing violence between parents or adults
7. Psychological abuse, including
constant criticism of a trivial and unjustified nature
unjustified blame, often for things which have no connection with the child (scapegoating)
refusal to value
refusal to acknowledge the child and their achievements
refusal to praise
inconsistency in judgement
unclear, shifting and inconsistent boundaries, sometimes no boundaries, at other times very tight
boundaries
refusal to make eye contact with the child over a long period
refusal of parents to agree with or support each other when dealing with children
unpredictable behaviour on the part of the parents
Violent adults tend to be those whose childhood was characterised by experiencing the above behaviours on a regular basis,
combined with lack of affection and lack of expressed love. The three influencers of stress, namely control, prediction and
expectation are pivotal (see section on stress response on the health page). Where a child is brought up under these constant conditions, those areas of the brain which deal with interpersonal, behavioural and social skills simply fail to develop normally.
In many cases of violent offenders (eg serial killers), their brain's frontal lobes - which modify and mitigate violent urges - are
measurably smaller than in normal people. See the work of Dorothy Otnow Lewis and Jonathan Pincus for further insight into
violent adult behaviour and its origins in childhood.
A child who is subjected to regular abuse, even if entirely non-physical, needs an outlet for their consequent aggression;
frequently they will act out their violent impulses on another child at school (bullying), or sibling, or family pet. Being violent
towards others because they are violent towards you combined with the fact that you are unable to deal with other people's
violence is called displacement aggression. Violence towards animals (eg torturing the cat or killing the dog) is now
recognised as a common early warning sign of forthcoming violence in adulthood.
We're all guilty of some of these things (especially the emotional and psychological abuse) some of the time, either unwittingly
or when we are stressed. However, children are resilient and if you avoid physically punitive responses (eg use restraint and
the promise of a bonus or reward for good behaviour rather than punishment for bad behaviour), educate them in how to
show dignity and respect, teach them the skills of assertiveness (which include psychological self-defence), talk to them and
assure them of your love regularly, they're likely to grow up to be normal, well-adjusted and intelligent people - who will then
pass on these benefits to their children. I recommend Michele Elliott's book 501 ways to be a good parent (Hodder &
Stoughton, 1996, ISBN 0-340-64903-8).
For dealing with verbal abuse I recommend The verbally abusive relationship: how to recognize it and how to respond,
Patricia Evans, Adams, ISBN 1-55850-582-2.
JanG
that is, a person can use each rule .
no, it's the comparison rule.
and he sold aspirin, not as robert young, the actor, but as .
THE CUES OF LIFE
This is based on the work of a researcher who is vitally
concerned with persuasion in real life. His name is Robert Cialdini
and his ideas are extremely interesting to teachers and anyone else
who uses influence for a living.
As Cialdini describes in his very readable book, (See Below) he learned about
real life persuasion by living with professionals. He took part-time
jobs with sales groups that pushed vacuum cleaners or aluminum
siding or dance lessons. He hung out with cops who worked the bunco
squad. He worked with fund-raising groups and advertisers. And he
did this as a trainee, not as a scientist, so that the people felt
comfortable with him.
From his experiences, he derived six general Cues of influence.
These Cues appear to transcend occupation, region, personality, and
education. In other words, they work in many different situations.
These six Cuess also share another important similarity: They
operate as mental short cuts. That is, a person can use each rule
with very little thought. This is the heuristic mode as we learned
in the Dual Process Models.
This is a critical point about the Cues. They work best when the
receiver is not carefully, deeply, and systematically thinking. The
Cues apply only when the receiver is being the lazy thinker, the
cognitive miser who uses mental shortcuts to save time and effort.
As soon as the receiver changes the mode of thinking from heuristic
to systematic, the Cue evaporates.
For each Cue, I will give you a one word label, then a statement of
the Cue. By the way . . . can you figure out what CLARCCS is?
THE CLARCCS CUES
Comparison . When Others Are Doing It, You Should, Too. Few can
resist this. You are walking down the street and you notice ahead of
you three or four people just standing there on the street looking
straight up in the air. As you move closer to them, what do you do?
You look straight up in the air.
Is it a bird, is it a plane? No, it's the Comparison Rule. When
others are doing it, you should, too.
When we are not thinking very carefully, we use the behavior of
other people as a guide to what we should think or do. We
essentially compare our behavior against the standard of what
everybody else is doing. If there is a discrepancy between our
actions and what we observe in others, we change. Here are more
examples of the Comparison Rule.
TV producers will add a laugh track to even the most witless
situation comedy as a way of inducing our laughter. And it works. If
there are two audiences watching the same comedy, but one comedy has
a laugh track added to it and the other doesn't, guess which
audience will laugh more? Right. The one with the laugh track.
I suspect TV producers learned this trick from the theater. In the
past (and it may still go on today) theatrical producers hired
professional audience members. These highly skilled people would
show up to a new play or musical or opera and provide the "proper"
response at the right time. They would start applauding when the
star entered or begin crying when the heroine died or erupt into
gales of laughter when the clowns walked on. This would elicit the
desired response from the audience who would automatically start
clapping or sobbing or giggling on this cue.
And even religious groups are aware of and use the Comparison Rule.
There is a practice known as "salting the collection plate." Before
the collection plates are handed out to the faithful, ushers will
throw several different bills or checks onto the plate. Thus, no one
ever gets an empty plate. This makes a considerable difference in
contributions. People are slow to fill up an empty collection plate
and a little salt gets things going. Also, the heavier the salt, the
stronger the contribution. That is, you get more contributions if
you salt the plate with tens and twenties than if you salt it with
ones and fives.
Liking . When You Like the Source, Do What Is Requested. Joe Gerard
sells cars and trucks. He sells a lot of them as a matter of fact.
Some consider him to be the Greatest Car Salesman in the World. What
is his secret?
Every month Joe Gerard sends a hand written card to every customer
he has ever had and signs it, "I like you, Joe Gerard." That's all.
"I like you, Joe Gerard."
Now, he does send out a lot of cards every month (13,000 he
estimates), but he swears by the tactic. Is such a simple thing as,
"I like you," sufficient for influence? Another example.
What happens at a Tupperware party? A group of people who know each
other come over to the house of a mutual friend. Everybody eats a
little. Everybody chats a bit. Everybody has a little fun. Then the
mutual friend steps up and introduces a new person. And the new
person breaks out the product, Tupperware.
Gee, isn't that new person friendly? Isn't that Tupperware grand?
Everybody smiles, everybody laughs, everybody buys something.
Of course, Tupperware is not the only product sold in this way. Mary
Kay Cosmetics has pushed a lot of powder with these kind of parties.
The important point is this: The basis of the sale is liking. The
receiver likes somebody involved in the transaction. Maybe you like
the sales person. Maybe you like the friend throwing the party.
Exactly who you like is less relevant than the fact that you like
somebody. (I'll also bet some Comparison is operating here, too. You
see other people buying things, so you buy too.)
Last example . . . physically attractive people are very influential
in our society, but the primary reason appears to be that we like
attractive people. (If you do an experiment where you have one
source who is attractive and likable, and another source who is
attractive and dislikable, only the likable source will be
influential. So, it appears that attractiveness operates through
liking. Now, back to the example.)
A researcher trained courtroom employees to rate the attractiveness
(and, indirectly, the likability) of people accused of crimes as
they came before a judge for the first time. The people were accused
of a wide variety of misdemeanor charges. The meeting with the judge
was to determine the amount of fines for the misdemeanors. The
courtroom employees were not involved in the arrest and were only
escorting the person.
What happened? Less attractive people received fines two to three
times larger than more attractive people. (Sometimes it is better to
look good than to be good, right?)
Authority . When the Source Is An Authority, You Can Believe It. I
am old enough to remember the TV series, "Marcus Welby, M.D." The
actor, Robert Young, portrayed a friendly, wise, and incredibly
available physician who never lost a patient except when it would
increase the show's Nielsen ratings.
Most interesting was the fact that Robert Young parlayed his fame as
Dr. Marcus Welby into a very productive sideline. He sold aspirin on
TV ads. And he sold aspirin, not as Robert Young, the actor, but as
Dr. Marcus Welby.
There were enough lazy thinkers out there that they did not realize
that the guy on the ad selling aspirin was merely an actor and not
the real thing. It didn't matter. Robert Young looked and acted like
an authority. And sales of his brand of aspirin increased.
Eventually the federal authorities got wise to this gimmick and
cracked down on it. It is now illegal to use an actor in this way.
So what have advertisers done? Their response and its impact is so
amazing to me that it stands as the best example of how lazy we can
be.
Here's the new trick. The advertisers will still use a popular actor
to sell their aspirin and stay legal with their ads. Here's what
happens. The famous TV doctor looks at the camera and says, "I'm no
doctor, but I play one on TV and here's the aspirin I recommend."
And sales of that aspirin increase.
The Authority Rule is quite powerful and useful. We will look at it
again in this book in other chapters.
Reciprocity . When Someone Gives You Something, You Should Give
Something Back.
You're walking down the street, minding your own business as a
stranger approaches in your direction. The stranger makes eye
contact with you, then smiles. If you are like most people, you will
automatically and thoughtlessly respond with a smile of your own as
you continue down the street.
The stranger give us something and we give back something in return.
A nice rule for meeting people, but what has it got to do with
influence?
Ever get free gifts in the mail along with a request for a magazine
subscription. "Here, keep this valuable prize," the letter goes, "as
a token of our esteem. And by the way, if you like magazines, how
about this one!" Time magazine used to send out a free pencil with
their subscription offers. The pencils were very small, very thin,
and very red. And you got to keep it even if you didn't subscribe to
the magazine, but what the heck, Time is a pretty good
magazine . . . and before you know it, bang, you've got a year's
subscription.
The rule is very simple. First, the source gives you something. Once
you accept it, you are now obligated to give something back. Note
that you are not given a reward, because rewards are given for
something that you have already done or will do. That first
something given by the source is yours without you doing anything in
the past or the future to earn it.
Reciprocity operates in many social relationships, especially with
visits and dinners. For example, a new couple moves into the
neighborhood. You invite them over for dinner. Now, the new couple
is obligated to give you a dinner in return even though you said
nothing about it. And if the new couple fails to reciprocate (they
don't invite you over) or fails to reciprocate in kind (you serve
steak, they serve hot dogs), you are angry. I know some people who
will refuse that first invitation because they do not want to get
trapped into the spiral of reciprocity.
Commitment/Consistency . When You Take A Stand, You Should Be
Consistent.
Earnest Salesperson: "Excuse me, but do you think that a good
education is important for your kids?"
You: "Yes, of course." ES: "And do you think that kids who do their
homework will get better grades."
You: "Yes, I'm sure of that." ES: "And reference books would help
kids do better on their homework, don't you think?"
You: "I'd have to say yes to that." ES: "Well, I sell reference
books. May I come in and help improve your child's educations?"
You: "Ahhh, wait a minute . . ." This is the famous "Four Walls"
sales technique. The salesperson asks four questions that in essence
wall in the receiver, literally forcing the conclusion that those
reference books must be purchased. The logical force comes from the
Commitment/Consistency Rule. When you take a stand on something, you
must be consistent with it. This can be a very powerful tactic and
the business world is filled with variations on it. I will show you
another one.
It is called, "bait and switch," and it is illegal in most states.
It works in two steps. First, some attractive offer is presented as
bait. The customer rises to the bait, demonstrating their interest
in the product. Second, the bait is taken away and a new product (of
lower value or higher cost) is presented. Many people will ruefully
take the second offer.
For example, you need a new stove and you notice an ad for a really
high quality stove at a very good price. I mean a very good price,
not impossibly low, but very good. You think to yourself, "Self, I'm
gonna buy a new stove." So you pack up the kids and zoom over to the
mall.
And when you get there, a friendly salesperson greets you with a
smile. "Ahh, you saw the ad . . . I guess you really want a new
stove don't you? Let's see if I can help you get what you need. I'll
go back and check on it for you."
You, of course, are out of your mind at the prospect of getting this
great stove at a great price. You even let the kids act wilder than
usual you are so excited yourself. But wait.
The salesperson returns with some bad news and some good news. The
bad news is that they just ran out of those advertised specials. The
good news is that they just happen to have a similar stove right
here that's yours for the taking and it only costs $100 more. Not
surprisingly, many people will buy the more expensive product, never
seeing the game.
The driving force is consistency. In these business games, the
customer commits to some initial position ("I want to spend money in
this store."), and the salesperson simply forces the customer to
maintain consistency with that initial position. This is an
extremely powerful and popular persuasion tactic and we will see its
application in other chapters.
Scarcity . When It Is Rare, It Is Good. I admit it. I am a closet
fan of the Home Shopper Networks. If you have never seen these
stations it could be that you do not have cable TV. All the station
does is sell retail merchandise over television. They will feature
some product for ten or fifteen minutes. If you like it, you call
their 800 number and place an order which is mailed to you the same
day.
There are several different Home Shopper stations and they are
extremely successful. The reason for that is that these guys really
understand the principles of influence and use them well.
In particular they use the Rule of Scarcity. They know that rare
things are highly valued in our society.
What are some of their scarcity tricks? They always have a little
clock running in the upper corner of the screen. You only have ten
minutes to buy this precious beauty and the clock lets you know how
little time you have to make the buy of a lifetime. They make time
the scarce resource.
They often have a counter on the screen, too. Sometimes the counter
runs down with every sale. "We only have a limited number of these
fabulous quilted party skirts and when they're all gone, we will
never sell them again." So that counter started with 100 and every
time somebody calls, the counter decreases, 99, 98, gee whiz look at
that, 92, wow, 85. They make the product scarce.
Scarcity is a time honored tactic. Limited Time Only. The Weekend
Special. Sale Ends at Midnight.
Here's a great one from Olan Mills, the photographers. They will
take 10 different pictures of your child. They then send you one
copy of each photo and ask you to choose the shots you like and the
number of copies you want. Then (here's the scarcity trick) they
tell you had better order plenty of pictures because they will
destroy all the negatives after a certain date. How many fathers and
mothers can face the prospect of losing forever all those darling
shots . . .
WHY THE RULES WORK
I want to review why the Cues work. As noted at the beginning of
this chapter, these Cues are used as mental shortcuts by lazy
thinkers. Receivers can easily apply these Cues to guide their
thinking or action with a minimum of mental effort and activity.
(And a lot of the time the Cues really are helpful and correct.) As
soon as the receivers change modes of thinking from heuristic to
systematic, these Cues typically become useless.
Thus, if you want to apply any of the Cues in your own situation,
you must learn to use them with heuristic thinkers. To the extent
that people are systematically thinking in the situation, these Cues
will not work and indeed can make the user look rather foolish.
FINALLY
Some pretty neat ideas here. There is a lot of practical and
scientific evidence that demonstrates the usefulness of the CLARCCS
Rules. Just start thinking like a salesperson. Create your own
applications.
Oh, did you figure out what CLARCCS is? Sure, it is an acronym. Take
the first letter of each Cue, and it spells CLARCCS. Should make
them a little easier to remember. And use.
REFERENCES AND RECOMMENDED READINGS
Cialdini, R. (1980). Influence: Science and practice, (2nd Ed.).
Glenview, IL: Scott, Foresman, & Company.
Down, A.C., & Lyons, P. (1991). Natural observations of the links
between attractiveness and initial legal judgements. Personality and
Social Psychology Bulletin, 17, 541-547.
Hinsz, V., & Tomhave, J. (1991). Smile and (half) the world smiles
with you, frown and you frown alone. Personality and Social
Psychology Bulletin, 17, 586-592.
JanG
this logic was so funny i had to share it ..... .
the seven deadly sins of gilligan's island theory is quite simple.. each of the seven characters on the island represents each of the.
seven deadly sins.
This logic was so funny I had to share it .....
The Seven Deadly Sins of Gilligan's Island theory is quite simple.
Each of the seven characters on the island represents each of the
seven deadly sins. Now, this theory seems to fit upon initial
inspection, there are technical difficulties when you get down to
THE MAN himself, Gilligan.
Run with me on this one...
Most obvious is the Professor, who fits PRIDE to a T. Any man who
can make a ham radio out of some wire and two coconuts has to be
pretty cocky. (His character was later revised and given a series
of his own, called MacGuyver".)
For the sin of ENVY we need look no further than Maryann, who may
have worn those skimpy little tops, but could never achieve
Ginger's glamour. (As an interesting and completely irrelevant
side note, a nationwide survey of college students a few years ago
revealed that the professor and Maryann were voted the most likely
couple to have 'done it' on the island.)
And who could doubt for a moment that Ginger is LUST incarnate?
Sure,the kids were supposed to think she was ACTING, but we all
know what being deprived episode after episode was doing to her.
You know and I know that glazed look wasn't boredom, my friends.
What kind of person takes a trunk full of money on a three-hour
cruise? Mr Howell gets my vote for GREED.
We are now left with three characters and three Deadly Sins. We
have Gilligan, the Skipper and Mrs Howell to whom we must match
GLUTTONY, SLOTH and ANGER. As you can see, there is a Gilligan
problem here.
Certainly we can further eliminate Mrs Howell from this equation by
connecting her with SLOTH. She did jack shit during her many years
on the island and everybody knows it.
This leaves ANGER and GLUTTONY, either of which the Skipper had no
shortage. He was, after all, a big guy with the tendency to hit
Gilligan with his hat at least once an episode. After much
consideration, I have decided that he can easily do double-duty,
covering the two remaining Deadly Sins.
So here we have the Seven Deadly Sins trapped in an endlessly
recurring Hell of hope followed by denial and despair, forced to
live with each other in our TVs until the last re-run ends. And
who is their captor? What keeps them trapped there?
Gilligan.
Gilligan has to be the devil then .... think about it.
JanG
let's have some fun.did you find out some juicy gossip about a witness that you are just dying to blab?.
here's one from me.. i went to a hairdressing salon for the first time and the stylist was a camp male who never stopped chatting from the second he got his gesticulating paws on my scruffy mop.. my mum who is a devout jw was sitting reading a mag waiting for me.. next thing he's telling us about his gay male friend who is a bit down because he is having an affair with a jw.
to make things worse he is married with kids (the brother not the gay friend).. stifling my shock and trying not to look at my mum who is staring wildly and unseeingly at her mag i asked his name or address and although he didn't know the name he told us his street and district!.
BEW --- you may not believe in deeeeemmuuuunzzzzzz .......
but watch out for those eeeffful spoorites ......
JanG