FedupJW USA JW's commonly use a term which those in Europe don't - "The friends." Always sounded like cult-speak to me when I was in.
Yes they never said it in the UK that I remember back in the day.
Always "Brothers and Sisters."
That's another thing I've noticed, that nowadays 9 times out of 10 they just say "The Brothers" even when they are not specifically speaking about just brothers - like the elder body. They will say " The brothers in Russia are suffering persecution...." instead of " the brothers and sisters in Russia...." etc.
Or like OP is it me just being more alert to it?