No one is essential for creating more ex Jehovah's witnesses. Watchtower does a good enough job of that all on its own.
I think people are usually well on their way to waking up when they start watching you tube videos. Frankly most of Lloyds most ardent followers are youngsters who never trully believed it fully anyway, since they grew up with the internet.
Lloyd used to make some well thought out, excellent videos. But recently it's very obviously been about money and quantity rather than quality....such as those silly sushi videos. Quick 5 minute dopamine hits of "why I'm right"for exjws to make 'em feel better. Or people phoning in asking inane questions with equally inane and obvious answers.
The only change for me is I'm planning to make another EXJW Reddit sub but without it being controlled by his devotees - something I'd planned to do for a while. Just a genuinely open sub with minimal moderation and no one getting cancelled....even Lloyd!
I was getting sick of their constant interference. I also wondered why suddenly all the old mods disappeared and we got a bunch of new ones who'd only be subbed for a year or two. If anyone's interested let me know.