Having had one of the new grey leatherette and silver edged bibles with the new appendixes in my hand I can say that I was not very impressed with the fact that the CO's who'd been given one had to turn it back in.
Why did they have to turn them back in?
Was there some error? Did thousands of Bibles get printed only to be shredded?
Or did they make a business decision that it would be too costly to make them currently?
It seems the latter is the case. There have been too many folks "giving" away Bibles with the plasticky covers.
Not enough contributions were donated for these cheap Bibles. The new covers were supposed to cut down the price by a US dollar per copy.
Or so we were told. The Friends didn't even contribute a dollar per copy when all was said, printed, shipped, picked up and placed.
In other words, Bible printing was losing the WTS money and that was a big "No, no!".
The new grey Bibles underwent a trial to see what publishers thought and would they contribute enough to make money on them.
Obviously the answer is "No!" Not unless all the cheap Bibles are gone.
When the only Bible you can get is the new one. There'll be a lot of "encouragement" to donate what a retail leather covered Bible would cost at a bookstore. Then, the hope is to make some good bucks on the ol' Scriptures.