Hey watchtower, 1955 is calling, they want their sales method back.
Which is exactly the fashion the WTS wanted publishers to present. Good ol' pre-civil rights anglo society. Like in 1940's and 50's U.S. family movies where everyone is white and speaks with that half-brit half-yankee pronunciation and every family has a mom, dad, and 2.5 kids (you can substitute the .5 for a dog if you'd like), and all dad's work in a suit and change into a sweater and slippers like Mr. Rogers, and the mom's are homemakers, dressed in aprons and have flawless hair curls.
Well, the average American Joe has a beer belly and doesn't own a suit, thinks all suits are G-men or sales people, and well, most U.S. women stand up for their rights and don't take kindly to chauvinists (except for scarf wearing, shariah keeping muslims and fundamentalist mormon women).
Single parent homes are quite common now-a-days, the only gays you'll find in the closet, live at Bethel. And going down on your love mate is part of the fun of having a love mate. That's today's U.S. reality.
The WT/JW Org can throw all the technology they want at rebranding their religion. But until they face up to the reality that the post-WWII fashions and mores are a thing of the past, they will continue to bleed out members and keep internet savvy prospective bible students from joining their cultish religion.