It makes perfect cult sense. If you don't like where you work you're probably less likely to seek association there, instead you'll turn to the "friends" at the congregation.
Besides, you've got to make the job more palatable for those Bethelites who get assigned menial jobs in cleaning rooms, laundry, pest and vermin control and scrubbing toilets--somebody's got to do it, right?
I don't think any of the GB 2.0 and their wives, nor their oh-so-very-important Helpers, are going to "help" out in any of the cleaning departments any time soon.