that they just can't stop posting such material, even when it's damaging to their supposed goal of winning converts, and even though they know it!
The days of winning converts are over, now it's all about controlling the flock and reinforcing the persecution complex. I'd say the video did both of those very well. JWs will view any backlash as being persecuted for righteousness sake. Most JWs agree with the position taken in the video that gays can be accepted but they must stop their homosexual lifestyle (meaning being celibate forever). They consider that the position of a loving God.