The book I read was by Gene Church, it was the story of Dr Ron Lapin, a Israeli doctor who pioneered bloodless surgery. It is called "No man's blood" but is now out of print.
I remember a recording of Dr Lapin being interviewed on Australian radio. His first point was that he will attempt almost any elective surgery without blood but if you get yourself shot and your bleeding heavily there is nothing to be done for you without an immediate whole blood transfusion.