That’s the way Adam Smith envisioned a perfect economic model. He was right. But we humans – and our congressmen/women - don’t want the textile industry to go away if we depend on it for food or political power. We don’t want Chrysler to fail if we work for Chrysler or within the supply chain. And so on. The egoist, some of which rail against government controls, etc., seeks assistance from the universalist when they need it (bail me out, subsidize me, build a wall around me, keep those mean Chinese away, increase tariffs, etc.). As expected. The egoist will always think of themselves first and last.
The egoist (businesses) also seeks assistance from the universalist (government) by lobbying for and demanding better roads, schools, airports, utilities, etc. to help its business thrive.
So it comes off as more than a bit hypocritical for a business, a completely egoist enterprise, to think it can serve only who it wishes, especially when it has asked and gotten so much from the government – which has a competing interest of the common good for all – that has helped make their business thrive. And how many of you haters have or have had government backed school and/or home loans, lived in subsidized housing, were on food stamps, welfare, WIC, worker's comp, etc., etc.. To paint with such a broad brush about the mean ole violent government, especially when one has benefited from it so much, is hypocritical.
Those businesses which discriminate against others, even or especially based on their own peronal relgious beliefs, are on very shaky ground when it comes to the U.S. egoist/universalist capitalistic environment and the U.S. Constitution. To try to hide behind religion is a sham, and the courts have consistently upheld the rights of all citizens when they faced such discrimination. Courts in state after state are ruling that discriminating against gays is unconstitutional and numerous anti-gay marriage laws have been overturned (many of these decisions are currently stayed based on appeal).