Eventually they will run out of things to sell and reality will set in. They probably had a recent circuit overseer visit and he told them to simplify their life and it would go well for them. These clowns are good at messing with peoples lives because a lot of them have never had a real job or had real bills to pay.
A similar thing happened to my parents when they were in their 50's. They had a growing business happening and then some of the elders and the CO started giving them advice. They sold out some of their equity and pioneered and went on quick builds till they were too old.
The sad thing is that my dad is still working at 75 and trying to buy back what he sold when he was 50 and he and my mother are very frustrated at getting old in this system.