It's a good thing they are trying to help the kids who are being bullied and the format of this video is pretty good. I don't want to be negative about anyone who is creating awareness on the topic or helping those who may be at risk of bullying. However I will.
The rules they demand JW kids to follow invite bullying. Their advice to help those who suffer bullying is not fully in line with what bullying charities would give. The leadership and example set by some in the organisation develops a passive / victim acceptance role by the majority especially for girls / women. In case that was not clear - the WBTS train it's people to be victims and accept being victims. It wants it's members to be bullied (or persecuted) so they fear the world and continue to accept WT teachings.
There are a breed of JW's who are very controlling bullies. I know one and his son is also the school bully. I feel for all the kids that suffer him - both in the school and in the congregation.
mmxiv