LongHairGal - "...I still think the religion is on its way to dwindling down to a very small sect...."
Technically, they've kind of always been a "very small sect"...
...but seriously, yeah, I have a tough time seeing how this would improve their long-term membership and asset fortunes...
...IMO, morphing into an e-religion can't help but further facilitate a decline, simply because a predominantly online presence makes it that much easier for faders, fakers, and fence-sitters to GTFO.