Another significant cause of the dialed-down nature of the publications is that original WT Oracle Fred Franz kicked the bucket without leaving any kind of successor... in no small part because - as a True Believer (like the rest of the WT leadership) - he fully bought into everything he was writing*.
As admittedly skilled at word-smithing as he was, it never even would have occurred to him to take on any kind of protege, because the End was always the day after tomorrow.
Couple that with Ted Jaracz using 9-11 fear to purge virtually all the moderates and liberals from WTHQ, and there are virtually no creative-types and outside-the-box thinkers left... the very people with the vital innovative and narrative chops needed to perform any kind effective theological overhaul for the 21st Century.
As a result, the Org is stuck with a decades-old Cold-War-centric eschatology, a bare-bones-educated and -staffed writing pool, and fuck-all imagination.
Not a recipe for literary robustness.
...
*Like I've said before, a really easy habit to fall into when you're convinced God whispers in your ear and you're surrounded solely with people who are never allowed to disagree with you.
