hoser - “After being ostracized for decades by not celebrating, all of the social and financial benefits they lost out on by being different than the crowd, they may become bitter towards the organization.”
This.
By that logic, field service checkboxes, beards, and toasting were beta-tests to see how the rank-and-file would respond to bigger things like birthdays…
…and the constant, dialed-up-to-eleven rhetoric regarding the GB’s authority is intended to mitigate any of that bitterness, and compel members to stay the course.
Or am I overthinking it?