I think JW's are getting creative so as to convince themselves that they are still "preaching". Face it, they never were really very effective about getting out their message about "God's Kingdom". Simply ask any typical person what they know about JW's and you'll be lucky if get anything more than a blurb about not celebrating Christmas or birthdays, or maybe if you're really lucky something about blood transfusions (but that's likely someone that ha some personal experience with a JW family member in crisis).
Jesus really chose a shitty PR group. Any Fortune 500 biz would have fired them for nonperformance.