My question is where are they buying the merchandise from? Directly from the society or from those companies run by JWs set up to "support" the mininstry by making all kinds of binders, folders, etc.? As a 4th generation born in - this feels very uncomfortable to me - and like - trying too hard to be "hip". If they had been doing these things [not the merchandise, but the campaign and broadcasting] say, 10 or 15 years ago when everyone else was, I think it would seem ore authentic. This seems like a snake oil salesman trying to pull a fast one - "what child abuse law suits?? Look a shiney new button!"
Sigh.
BAFH.