Meh, they have no business using "the name" anyway. It isn't supposed to be used. Where does Jesus use it? Nowhere. Besides, Christians aren't 'witnesses' of Jehovah, they are supposed to be witnesses of Christ. Such numbnutz.
As for hiding, BS, the KJV had it long before Russell existed.
Like another poster said, if you call me by a name that isn't mine, I won't answer you ... you're obviously not talking to me.