You have an interesting take. It is possible that there are two currents going on simultaneously because what they demand is not being met in reality, so they could be limiting their stated expectations and priorities to ones that they believe can be realistically fulfilled. Like when they dropped the hours for pioneers in order to sustain the pioneer numbers. They can do that to save face, yet at the same time, still be demanding that people do more.
I believe they still value the numbers as much as ever but because numbers are no longer in their favour, they stop focusing on them.
They have stopped focusing on ministry hours & mags/books placed, kingdom halls built, baptisms, number of anointed (cos they are increasing) - not because they truly believe that these things are no longer important, but because they make the watchtower look bad. They want well qualified elders but when there are no available brothers they say they can look past the superficial requirements. But, its still important to them really.
They want the new system to come more than ever, yet the new generation teaching is an embarrassment to them, so they don't focus on it so much and instead talk about happy families and continuity. Similar story with the types anti types stuff - its all a big fat mess at this stage and they want rid of it but they want it too when it comes in handy for them.
One thing that certainly isn't changing is the control they exert and the obedience to the Org and GB they expect. Apostasy, shunning, information control of the internet, media - these are increasing and making the religion more cult like.