There are hundreds of problems with JW interpretations. The only ones they change are those that are at the top of their list.
The fact that they chose to address this particular problem is very interesting. They are essentially saying that the most important thing they have to make clear is that "THEY ARE THE BOSS". This means that they feel their authority is weakening.
Selling properties. Reducing magazine size. Closing and consolidating branch offices are all signs of an organization in decline. We're talking "plant closings" and "layoffs".
All the special schools are aimed at hardening their core followers by making them feel special and indispensable.
The increasing number of partakers at the memorial is also an ominous sign for them. It suggests that this is more than the usual abused housewife who wants to be a Bride of Christ. A lot of the new partakers believe they have a calling or prophetic mission. They represent a challenge to the New governing body. The old governing body didn't claim their anointed status by means of a tortured conflict of choosing life in heaven or life on earth. They weren't presented with that choice. The new governing body members all became "anointed" in connection with a sense of self importance. The new governing body had to go against the stream to claim their anointing. Their motivation was undoubtedly a desire for prominence bolstered by their belief they had some divine role to play in the future of the organization. Of course these motivations are repressed. Instead of facing up to their old thought processes they choose to de-legitimize all the upstarts that might challenge them.
In effect this new interpretation is meant to kill off their rivals for authority.