From the linked article...
Exclusion – or disfellowshipping, as Jehovah’s Witnesses themselves refer to it – must be seen as an expression of love, according to the organization’s own magazine “Watchtower”:
– Family members can show their love for the congregation and for the wrongdoer by respecting the disfellowshipping arrangement, it says.
This is precisely what Lisbet Christoffersen finds problematic because she believes it is at odds with the individual’s religious freedom.
– Not only for the religious community, but also for the family and all members, one vanishes into thin air. You become non-existent. It is not recognizing the individual’s religious freedom, she says.
(Bold added)
While the Watchtower organization insists on religious freedom for itself, it denies the same religious freedom to it's own followers. One can be disfellowshipped and shunned for simply disagreeing with a concept or an interpretation. Of course JWs will say that df'ing is the "loving" thing to do, per their Organizations controlling guidance.