What I seem to see in my area is Witnesses trying to walk a balancing act.
They were told to avoid inactive ones who do "things displeasing to Jehovah" (talk about vague) and simultaneously they are to be encouraging to inactive ones who are one and the same!
Since these unspecified "things displeasing to Jehovah" are not technically disfellowshipping offenses, people have to decide for themselves how to "treat" them.
So it most often lands on the side of avoidance or awkwardness or simply what kind of mood the JW is in that day.
To me, the bigger picture is this points to a power struggle or confusion in the leadership. They cannot send a clear direction down the channels because no one is really flying the plane at the moment.