Rumors say a lot, not in what they say, but in what they don't say. I think the society has every reason to be scared about the ubiquity of apostate information. Entering into cyberspace with jw.org shows that they understand the power of the internet, and if they understand they have to be scared sh*&less.
If there is any truth to these rumors, it appears to emanate from the paranoia of an organization that knows their time is limited.