They will be shocked as to how much literature is returned. We once did a similar request at our local hall for a reason which I forget.
In any event it was unbelievable how much literature is stored in homes. The society clearly has a supply chain problem. While them may think that their literature ends up in the hands of the public and they like to promote the big numbers, the reality is that it just sits in publisher's homes. In any business this is referred to as channel stuffing.
- Channel stuffing is the business practice where a company, or a sales force within a company, inflates its sales figures by forcing more products through a distribution channel than the channel is capable of selling to the world at large.