I just had the joy of watching this last night with my still in wife.
MAYBE in a sense they are telling the truth when they say it's all about free choice.
Everything they say can be taken as suggestions. If we choose to OBEY they're suggestions it is free will to an extent.
When we wake up to the fact that they are a crock, we no longer choose to listen to their stupid suggestions.
Of course our actions will have an effect, and that effect may be that we are marked or shunned for not following their "suggestions". Of course everyone who follows the WTs suggestions and shuns us is following their free will and making a choice to do it.
Me I think I am going to use my free will as suggested in the video. I am going to consider bible principles as it said we should.
I see nothing about shunning weak ones, I see nothing about having friends and associating with people who are Christians of a different faith. As a matter of fact I see LOTS of mentions of loving our neighbors and praying for our enemies and Jesus himself ate meals with prostitutes and tax collectors.
If some choose to shun or mark me, I will pray for their forgiveness for they know not what they do and I will get on with my life.