Great story!
I remember when we became "bible study people" and not "the magazine people."
Some friends got so used to just blindly placing magazines and NOT using the bible that they got kind of a bad rap. So starting quite a few years ago we were instructed to always use a scripture when placing the monthly trash paper. We were also instructed to ask for bible studies and demonstrate them where possible. Suddenly that was supposed to change us to "bible study people" instead of "magazine people."
Funny thing is now the Witlesses are just "Cart people" and "Jw.org people."