" only to invite them back to meetings."
Yes, that is the "Direction" from the G,B, but while doing so what an opportunity will be afforded for the J.W's doing so to find out WHY the former J.W left, and why they will probably never go back !
I know the practicing J.W is not supposed to discuss " Spiritual matters" with the former attender, but just one well thought out reply to such an invitation may well plant a seed.
All of these latest moves may be more counter productive for the Org. in reality than they intended, though no doubt will keep up the figures of those attending for a while.