Whenever i highlight the cruelty of shunning to JWs the answer is always the same "THEY chose to leave Jehovah." "THEY knew what would happen if they decided to leave". It doesn't hide the fact that it's the JWs themselves that are doing the shunning.
If it were scripturally sound they'd have a load of scriptures under their arm to "bravely" stand their ground. Why be ashamed of it if its scriptural? Ahhhh because it's not.