To me it seems that there are a growing number of JWs who reject a few to most doctrines of JWs and yet still believe that they are in "Jehovah's Organisation." I have come across quite a few who for example, reject the 1914 doctrine entirely and yet remain psuedo-JWs.
Take a look at this page: http://e-jw.org/index.php?threads/the-ultimate-generational-leap-rebuttal.2521/#post-21793
Those are JWs who reject 1914 and even the GB. They claim that Jokehova will cleanse the organisation at the time of the end and only the true servants will survive.
The problem is that that logic can be applied to any church in existence. They might as well go to a Catholic church whilst rejecting some doctrines and keeping their own beliefs. Wouldn't Jokehova also cleanse the Catholic church (or any other church for that matter) at the time of the end and save his true worshippers? What makes JW land still so special?