WATON, "The WT sign sold a " Brooklyn bridge" type hope, impossible to be delivered by the corporation."
WT is like the traveling snake oil salesmen in the 1800's. All was great the night the traveling show had their sale and people bought with the hope of a cure. All is well for a few hours until the next morning when everyone realized they had been taken advantage of by a smooth salesman and they had bought a worthless product. In the 1800's they had a posse chase the salesmen down and kill them.
People were angry about being taken advantage of. Today, we have the internet to warn others of their "snake oil". Let the buyer beware.