NEW WORLD TRANSLATION too is influenced by other translations. Otherwise, JWs would have translated John 1:1 as "logos (reason) was God" as they rightly translated logikēn (adjective from logos) as "reasonable" (rendered by the power of reason) in Romans 12:1.
Logos has to do with something that is “actually subject to rigid laws of nature” which “could be discovered using reason and observation.” (Asimov’s Guide to the Bible: The New Testament: 002) In Greek, the word for “desire for recognition” is thumos, “the emotional element in virtue of which we feel anger, fear, jealousy etc” hence to be controlled by nous (intellect, reason), says Plato in his Republic (Book IV). In the Phaedrus, Plato depicts logos as a charioteer driving the two horses: eros (erotic love) and thumos (sense of prominence). Thus, the expression “Logos was with God and logos was God” in John 1:1 shows that God is not affected by uncontrallable desire nor by sense of prominence—and what HE does is always a reflection of Wisdom, Love, Justice and Power as symbolized by “eagle, human, lion and bull” respectively seen around throne of God. (Revelation 4:7)
If it had been rendered as “reason” it would have left this implied truth that God is not ruled by any strong desire nor by a sense of prominence. Anyone copying this attitude of God would bring peace to self and others because he too will resolve to live without strong desires and sense of prominence. Such a life style itself is a great freedom because when your desires are not strong, you won’t feel anger if they are not fulfilled or are obstructed, will not feel attached/greedy if they are fulfilled and will not feel envy at the fulfillment of desires of others. And in not having sense of prominence you feel no need vindicating yourself at any circumstance.
Such a translation is also backed by the overall theme of the Bible—God serves us WITHOUT EXPECTATION like sun (Mathew 5:43–48; Psalm 84:11) and “renews” the earth whenever we the children pollute it beyond repair through our greed (Mathew 19:28; Revelation 11:18) thus proving Himself as Servant of His children WITH NO STRONG DESIRE, WITH NO SENSE OF PROMINENCE. This is something Jesus has observed in HIM (John 5:19) which he made his final teaching. (Luke 22:24–27) Ezekiel’s vision of God using a unique chariot moving on wheels made of eyes that can move in any direction with absolute ease. This symbolically shows God has no strong desires but is flexible depending upon circumstances at hand. (Ezekiel 1:15–18) Moses’ word picture of God as “a mother who brought us with labor pain” symbolically shows God has no sense of prominence because mother is known for her delightfully serving her child even in the middle of the night. (Deuteronomy 32:18) ‘HIS happiness is in GIVING rather than in receiving’ (Acts 20:35) which too shows HE lacks sense of prominence.
If JWs had done this, they would not have taught Vindication of God’s Sovereignty as their main teaching.