I do think he was already growing tired of the exJW video grind, though. He was always dumping on exJWs as a group. It has only increased in the past two years. I think he wanted to move on from Watchtower-related stuff.
What he wanted was to be Leah Remini volume 2. His own TV show, cameras following him everywhere, hanging on to his every word, crying his crocodile tears when needed, walking the red carpet and getting an Emmy for blowing the lid off the Watchtower and assorted cults.
He's only ever wanted two things; adulation and money.
Now he's interviewing other YouTubers with 131 subscribers. No disrespect to this last guy, god love anyone out there trying, but you know damn well Lloyd is not where he expected to be right now.