"Who knows?
All the recent changes. Perhaps the Borganization has been laughing at the rank and file all along."
It's hard to tell. A few here believe that the GB genuinely believe their own press, that they are special and have a special link to God. Perhaps they even believe that they "wuv you all vewy, vewy much!" and that what they do is for the benefit of the flock.
I imagine that, being at the top of the pyramid, their cognitive dissonance is the strongest.