I get what Minimus is saying, but to set out with one objective and achieve another which is still worthwhile is not a total failure.
I don't think the WT will be reformed on its' blood policy by pressure, either from outside or within. I think it will take a tragedy which hits them hard in the pocket and threatens to trigger a raft of lawsuits to make them change.
I have long believed that Hospital Liason Committees were set up NOT to ensure that JW's firmly refused blood in all its forms, but to ensure that JWs ACCEPTED blood products that they would normally have refused if they firmly and faithfully adhered to the WT interpretation on blood. All along it has been a two faced, damage limitation exercise which has saved lives as a by product of saving face and protecting the WT's image and reputation.
That said the AJWRB website opened my eyes too and was a big piece in my own journey out.