They isolate, bully and manipulate people to conformity, penalizing any sign of independent thinking or rather a welll adjusted adult personality.
They do not need sophisticated technology to spy on the lives of others; they've managed to create a climate supported by a net of dedicated pioneers sticking their nose and gossipping about otherĀ“s personal affairs.
In my opinion this corporation and others like it, are a big experiment about creating a naive, credulous and infantile society to serve the long term purposes of very grandiose people with a lot of money and mental issues.
That also seems to be the case of the people behind the Government of the US, that has always protected if not promoted these types of cults as other forms of mass manipulation.
Their publications are full of subliminal imagery by the way, like most of the media.