Hi Sparky, I am fairly sure that the origins of sbf's comments on the money earnt go back to the following old thread:
https://www.jehovahs-witness.com/topic/5260919340793856/bcg-matrix-jw-org-production-model
At least that is how I understood it. I think sbf mis-remembered the relevant date period (it was early 80s, not 1970/80s). I mis-remembered it myself, as 1985, and as $2mil per week, not $1.7 mil per week.
Morpheus, as long as it was properly managed, it can't have been zero profit. We were getting 100 page broadsheet newspapers delivered to our door for around that price, at around that time, and the newspapers were seen as profitable.
Another way to look at it is that even if you argue that those bethelites working under sweatshop conditions were only making the Borg $100 million p.a. revenue (1980s $) back then, now you have even more bethelites producing a website that earns the Borg diddly squat.