I once heard a black male speaker (not a witness) say to a group of inner city teenagers regarding name brand tennis shoes and the sports stars who make a lot of money advertising them:
'You've got to really see who the players are, and who's getting PLAYED."
It made a lasting impression on me. These corporations trying so hard to show us we are not enough, we need their product to be happy, loved and successful, a better sports player, more respected. They're playing us. Don't let them have control over you. Be stronger than that. They only care about their bottom line. The watchtower is just like them and a corporation too.