In the past, there did seem to be SOME WT articles that didn't have an "angle". They may have simply presented a biblical account or story, or highlighted christian conduct.
Ever since the "Study Edition" aka the "Kool-Aid" edition was released, the cult speak seems to have grown stronger, and the cries demanding obedience more frequent!
Since the rise of JW.org, simulcasted annual and zone meetings, JW broadcast etc, they have been transforming from a cult where the members didnt really know the leaders, to one where they are known by face and name, and revered by the sheep. Much more creepy and idol like this way. Seeing AMIII face on the Jumbotron at the DC was reminicient of 1984 and seeing Letts overexaggerated face was unsettling.