Good point about the radio, boys. Why should a radio station dictate peoples' tastes? One minute i might be listening to new stuff, then 40 yr old stuff, the next 400 yr old stuff (hildegard of bingen). Musical freedom, i say. Then there is the obnoxious dj issue
Ever since the invasion of the radio consultant, all radio stations are starting to sound alike. Even English radio stations are starting to sound as if they have the same radio consultants that the US has. These consultants bring in people for focus groups and ask them questions about what they like about the artists, music and the particular radio station that is conducting the survey.
The information that they gather is then considered to be the law as to what other listeners want to hear The problem with the focus groups is that they are all comprised of boring people who do not like to listen to new or non-familiar music. Since radio stations want to target an audience as opposed to appealing to everybody and having their format "all over the road", the program directors listen to the focus groups and to the consultants. The sad thing is that the boring music you hear on the radio these days brings in good numbers in the ratings medium...MJM, Arbitron, etc.
Whereas you may not like it, the bottom line is money. Most people who do not like the radio formatting do not listen to the radio much. Therefore, their opinions do not count.
Radio is not the same since the invasion of the consultants. It is one of the reasons I no longer enjoy working in radio.
Then there is the obnoxious dj issue
Well, radio personalities cant win. If we are given too much freedom in what we say we are considered obnoxious. If we are only allowed to read what the liners say, then we are boring.....another reason that I no longer care to work in radio.
Robyn
Edited by - robdar on 24 October 2002 5:3:50