I'm in contact with service and writing and brochure first step there bleeding publishers they can't take it anymore publishers are depressed because they feel they must shun others and they know it's unloving.
I'll translate:
"It's starting! Shunning will stop - brochure is first step.
I'm in contact with the service and writing dept's, and this new brochure is the first step. The publishers can't take it anymore. Publishers are depressed because they feel they must shun others and they know it's unloving."
My view is that the new brochure to reach out to those that have left comes from the realisation that increase has all but stopped, and the only audience never previously targeted are those who have gone. They have haemorrhaged millions of people over the last few decades and now want their donations.
Another thread on this topic said the new brochure is really for those already 'in', to show how much the GB care for the lost sheep. I think that's a very valid position as well.
I can see elders being ordered into a special effort in every congregation, checked by the CO, to contact every one who ever used to be a JW.
In response, ex-JW's should be aware of this and use it as an opportunity to expose these elders to TTATT. Find something in the brochure to discuss that sheds light on the falsehoods and danger of the Org - maybe even the scriptural view of shunning itself.